This project began with a simple idea: creating a product together with our customers.
For this release, we gathered feedback through customer surveys and product development meetings with MID ambassadors. Our goal was to create a next-generation pair of sweatpants that would go beyond the usual image of sweatpants and offer something more refined, stylish, and functional.
Real Voices Behind the Product
Through customer surveys and conversations with MID ambassadors, we received a wide range of valuable feedback.
In particular, many ambassadors shared comments such as:
“Sweatpants are comfortable, but they feel too casual to wear outside.”
“The silhouette can look bulky or unflattering.”
“I want something that balances function and design.”
Each of these honest opinions became the starting point for this development process.
Turning “What We Want” Into Reality
Once we received this feedback, development began right away.
We created samples, made improvements, and refined the design through repeated meetings with our ambassadors. By making detailed adjustments to both the specifications and the overall balance, we continued pursuing a pair of pants that people would truly want to wear.
The result is this new release: a pair of sweatpants shaped by the voices of our customers and ambassadors.
The Story Behind the Name “THE PANTS PONTE-1”
This is the second item released under the MANCHES brand.
Its name is:
THE PANTS PONTE-1
At MANCHES, we plan to build our brand history through simple series names. Pants will be called THE PANTS, while T-shirts will be called THE TEE.
We hope these pieces become memorable enough for customers to say things like:
“THE PANTS ○○-2 was great.”
“I really liked ○○-5.”
The goal is to create products that stay in people’s memories and become part of ongoing conversations between customers.
The “PONTE-1” part refers to the fabric used in this item. These pants are made from ponte fabric, known for its smooth, slightly springy texture. That is where the name PONTE comes from.
If future pants are made from the same material, they may continue as PONTE-2 or PONTE-3.
This first release, THE PANTS PONTE-1, marks the beginning of the THE PANTS series. It is truly the first chapter in what we hope will become a lasting story.
What Makes These Next-Generation Sweatpants Different?
We set out to create “a next-generation pair of sweatpants that redefines what sweatpants can be.”
Here are five key features that make THE PANTS PONTE-1 stand out.
1. Box Pleats
Box pleats are used at the front.
Instead of relying on elastic gathers like typical sweatpants, the fabric is folded inward to create a cleaner look around the waist. From there, the silhouette flows naturally into a wide-leg shape designed to look its best.
2. Rivets
Rivets are placed at the base of the pleats.
They add durability, but they also introduce a touch of ruggedness that contrasts nicely with the otherwise refined appearance, giving the design more depth.
3. Zip Pockets
The side pockets feature zippers.
This detail was inspired by customer feedback such as, “My phone falls out because the pockets are too shallow.” The result is a more secure and practical design you can rely on.
4. Belt Loops, Drawcord, and D-Ring
These pants can be styled in different ways.
Add a belt for a more tailored, slacks-inspired look, or use the drawcord for a relaxed fit. The addition of a D-ring also responds to real customer requests, such as:
“I want somewhere to hook my keys.”
“I want to attach a wallet chain.”
This is a detail that combines functionality with style.
5. Hem Cord Stoppers
Cord stoppers are placed at the hems.
Tightening them creates a stronger match with sneakers, while leaving them open enhances the wide-leg silhouette. It is a small detail that expands the styling possibilities.
Created With Connection in Mind
Because MID continues to create clothing together with its customers, we believe clothing should also carry a sense of connection and the stories of everyday life.
That spirit lives in these pants as well.
We hope you will give them a try.
